Rhymes with
Spiders

Brian crossing the land bridge in Iceland

Hi, I’m Brian Zeiders

I lead creative teams to craft human-centered solutions for complex challenges. My expertise spans creative direction, UX/UI for digital products, and strategic branding. I've collaborated with clients ranging from innovative startups to established enterprises across diverse industries.

TRUE NORTH

Design is not what we make.
It’s what we make possible.

I'm drawn to the messy, interesting problems that sit where branding meets user experience and human behavior. That's where the real magic happens in design—when you can create something that feels authentic to a brand while actually making people's lives easier.

My job is about connecting dots that others might not see. How does a brand's personality translate into an interface? How do you design experiences that feel intuitive but also tell a compelling story? These are the puzzles I love solving, and I've built my career around helping teams navigate these challenges together.

I believe the best design comes from diverse perspectives working toward a shared vision. So I spend a lot of energy creating environments where designers, strategists, and operational folks can push each other's thinking. When people feel heard and challenged in the right ways, they do work that surprises even themselves.

At its core, what I do is help teams turn complex problems into clear, compelling experiences that people actually want to engage with.

in The Words of Others

Testimonials

  • I know that any idea or initiative is in good hands when Brian is around, because he will truly pour his heart into the work and ensure that his team does the same, learning from example.

    — Fe A.

    Andculture

  • Brian’s leadership and guidance (both with the team and the design) over the last one and a half years has been critical to our success.

    — Mike A.

    RSM

  • With each project I've worked on with Brian, I come out as a stronger designer, due to his innate ability to bring out the most creative and thoughtful ideas in others.

    — Jeff T.

    eBay