Data Privacy on Demand

Cape Privacy

Design, Strategy, Branding, Illustration

Cape Privacy gives organizations the power to collaborate across boundaries while fully encrypted — enabling machine-learning insights without compromising sensitive data.

PROBLEM

The technology at Cape is complex. The language of cryptography, federated models and encrypted learning can feel exclusive. Cape’s core value — that data privacy is a right and that sharing can be secure and meaningful — needed to come through in a way anyone can understand.

Objective

The business objective was to secure legitimacy and market share in the enterprise-ML space, with privacy as the differentiator.

The user objective: enable organizations to safely incorporate external data sources into their models and increase forecasting/insight accuracy.

Results

Messaging crafted so that whether you’re a CTO or a business manager, you understand: “Yes, we can help you get more from your data without exposing it.”

Cape believes that great advances can be made from data sharing and machine learning. But they also believe that data privacy is a right. With their encrypted learning platform they are able to reconcile both of these goals.  

Cape Privacy offers an enterprise SaaS platform for encrypted learning combining advanced machine learning and cryptography. With Cape’s technology, privacy is protected by default as companies collaborate with external parties to improve data models and increase business value—without exposing their own sensitive data.

Discovery and alignment

We facilitated stakeholder workshops with the Cape team to uncover the look, tone, and emotional register of the brand. These sessions surfaced the technological complexity and the deeper promise of enabling safe collaboration.

Brand positioning and visual system

Brand Positioning and Visual System – We crafted a positioning statement and visual style guide (phase one) that communicated Cape’s optimistic message: data sharing can be safe, private by default, and used for good.

When you’re dealing with advanced technology, the biggest design challenge is often translating complexity into clarity without losing credibility. Here, the brand’s voice needed to be confident and approachable.

UX & Website Redesign (Phase Two)

We developed low-fidelity sketches → high-fidelity prototypes, with a UX-first mindset. We aligned information architecture, brand narrative and interface design to support both technical depth and business clarity.

Roll-out & Impact

Working closely with the engineering and content teams, the new website and brand assets were deployed to support the company’s growth phase.

Solution / Execution

  • A refreshed logo and visual system that balanced tech credibility (cryptography cues, precision) with accessibility (friendly typography, clear iconography).

  • Illustration and visual metaphors that made encrypted data-sharing tangible for non-technical stakeholders.

  • A website architecture that emphasised user journeys: “What Cape does” → “How it works” → “Why it matters.”

  • Messaging crafted so that whether you’re a CTO or a business manager, you understand: “Yes, we can help you get more from your data without exposing it.”

  • Internal templates and brand-asset library so the marketing team could launch campaigns with brand fidelity, freeing designers to focus on product UX.

After implementing all assets, Cape Privacy secured $20M in Series A funding, which led to external and internal growth and a 600% increase in website traffic following the funding announcement.

Next-Gen Opportunity

With the brand and website foundation in place, Cape was well positioned to scale globally, deepen its narrative storytelling (customer case-studies, partner ecosystems), and build the product experience beyond “proof-of-concept” toward a fully self-serve enterprise platform.

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