Drive Simple

SimpleCar

Design Strategy Branding Illustration

SimpleCar had a vision: a car subscription service that was frictionless, easy to use, and scalable. 

PROBLEM

SimpleCar promises its potential subscribers an easy on ramp to driving, without the anxiety and complexity of ownership and maintenance costs.

approach

Communicating the intuitive and simple process of the subscription service was a key component in unlocking the storytelling power of the brand. 

results

A growing subscriber base in Southern California with plans to add additional states within the next year.

Whether it’s signing up, getting regular maintenance, or even stopping your subscription, the tone and visuals convey a smooth, friendly workflow.

I collaborated closely with marketing and the founders to ensure messaging aligned with technical and service design realities.

Spot illustrations guide the way, showcasing benefits, and engendering a friendly attitude 180 degrees opposite the feeling a car rental platform typically brings to mind.

With design that sat at the intersection of experience, marketing, and operations, the result was successful subscriber growth in Southern California with plans for expansion to other states.